What’s Wrong With This Ad?
March 4th, 2006 | 
Author: OK, every month I get the Orion Telescopes catalog in the mail and think to myself “I really need to point this out…” but then I forget. NOT THIS TIME!! 
I tore it out to scan and post here but since they have the same thing in the online version I will just supply a link.
So tell me… what’s wrong with this ad?
Orion Telescopes and Binoculars – Variable Polarizing Filters
Posted in Thoughts & Ramblings
If your concern is with the phase of the Moon shown, I think they are trying to correlate which amount of polarization you want versus the phase. For the more full phases, the filter is shown darker, which makes sense.
Ah, yes that does make sense now. Perhaps instead of “Rotate the Variable Polarizing Filter’s cell to vary the light transmission from 1% to 40% ”
The caption should say something like:
Rotate the Variable Polarizing Filter’s cell to vary the light transmission from 1% to 40% based on your observing conditions.
It seems as if Orion is primarily trying to sell to the beginner/intermediate demographic. My concern is like the stunning images on the telescope box — that you will NEVER attain with the instrument inside — it seems a bit misleading to me.
I thought it was the caption “Father’s Day 2004″
LOL, good catch. I’d actually not even studied the online version other than to verify the same Moon phase graphic.